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Senior Brand Manager

Company: Frontier Co-op
Location: Boulder
Posted on: September 24, 2022

Job Description:

Do you have a passion Brand Management & Marketing Strategy?
Do you want to work for a company that encourages an entrepreneurial spirit and supports your passion for sustainability and natural products?
If so, then Frontier Co-op is for you. Since 1976, Frontier Co-op has been showing the world that Doing Good, Works.
We are currently seeking a Senior Brand Manager to join our team and support our Simply Organic and Frontier Co-op brands within the seasoning category. Now more than 40,000 member-owners strong, we're dedicated to sourcing and packaging the highest quality spices, herbs and botanical products through our Frontier Co-op, Simply Organic - and Aura Cacia - brands. We're driven by a simple purpose: to do good by our people and planet. And to create a stronger company built on a commitment to quality and sustainability. Ideal candidates would be located in Cedar Rapids, Iowa or Boulder, Colorado.
SUMMARY Leads category from a business and marketing perspective to achieve short term and long term category contribution and sales growth in designated markets. Responsible for P&L, market share, sales, new product development and overall strategy of the business.
ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Oversee Brand and Marketing, including brand and channel strategy, annual and seasonal planning, consumer insights, sponsorships, retail marketing, PR/communications, influencers, strategic partnerships, brand content, and social media.
  • Oversee brand and product marketing campaigns, including messaging strategy, creative development, execution and measurement.
  • Lead cross-functional project teams to commercialize and scale product & package solutions ready for launch.
  • Strategically analyze the brand's strengths and opportunities vs. category trends/key competitors and identifies growth areas for our brands.
  • Responsible for competitive analysis, industry trends, research, budget tracking and maintaining necessary marketing reports.
  • Manage and track marketing budget and allocate based on business strategy and goals.
  • Establishes category goals and revenue plans, and ensures sales, gross margin, and category contribution targets are achieved.
  • Provides sales forecasts and works closely with sales departments and distribution channels to ensure growing sales and market share.
  • Develop strong cross-functional relationships, particularly with product development, package development, operations, brand marketing, procurement, finance, and sales.
  • Manages marketing mix (product, price, place, and promotion) to ensure sales and profit growth.
  • Recommends pricing strategy and price changes for category.
  • Performs qualitative and quantitative market research on packaging, concepts, products, positioning, pricing and promotion. Conduct syndicated research analysis and coordinate custom consumer research.
  • Team Development - grow and develop the team across various functions and roles.
  • Strives to reduce waste, recycle products whenever possible, and re-use resources when practical.
  • Works safely at all times, follows safety rules and policies and participates in scheduled training.
  • Reports injuries and near misses promptly and in required detailed format; proposes corrective action.
  • This position may have one direct report.
  • Other duties as assigned.
    QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    EDUCATION and/or EXPERIENCE Bachelor's degree (B.A.) in marketing, communications, sales, advertising, business administration, or related field; and 4 to 5 years related experience; or equivalent combination of education and experience. MBA preferred; 2 to 3 years innovation experience preferred.

    OTHER SKILLS AND ABILITIES
    • Excellent communication, organizational, problem solving, analytical, and creative skills.
    • Detail and results oriented.
    • Ability to lead cross-functional teams.
    • Ability to manage multiple projects.
      To view the job description in full, please visit www.frontiercoop.com

Keywords: Frontier Co-op, Boulder , Senior Brand Manager, Accounting, Auditing , Boulder, Colorado

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