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VP Marketing

Company: Meati
Location: Boulder
Posted on: June 28, 2024

Job Description:

The Vice President of Marketing will provide strategic leadership and direction for all marketing efforts, driving brand growth, market expansion, and customer engagement. This senior leadership role will oversee the development and execution of comprehensive marketing strategies to achieve business objectives, with a focus on driving brand awareness and sales to retail and food service channels. You'll report to the CEO and collaborate with Meati's advisory team and subject matter experts. Responsibilities: -

  • Lead the development of brand positioning, messaging, and creative campaigns to ensure Meati's brand is accurately and powerfully reflected across the entire customer journey (on and offline)
  • Develop, drive and execute the overall marketing strategy in alignment with company goals and objectives.
  • Partner with the Sales team to develop disruptive in store activation and programming to increase Meati's visibility and conversion.
  • Collaborate across sales, product innovation, finance, and operations to ensure alignment and cohesion across marketing efforts.
  • Oversee digital marketing initiatives, including website optimization, social media strategy, content marketing, and online advertising.
  • Collaborate with cross-functional teams to develop integrated marketing campaigns that drive customer acquisition and retention.
  • Track and analyze key performance metrics and insights, identify market trends, opportunities, and threats to develop strategy and campaign initiatives to optimize performance
  • Manage marketing budgets, allocate resources effectively, and optimize marketing spend to maximize ROI.
  • Build out the organization and execute plans through a balance of in-house resources and vendor partners.
  • Establish and maintain relationships with key stakeholders, including media partners, influencers, and industry organizations.Qualifications:
    • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
    • Minimum of 10 years of experience in marketing roles, with at least 5 years in a senior leadership position.
    • Proven track record of building novel brands from zero awareness to a household name in the food or consumer packaged goods (CPG) industry.
    • Strong leadership and strategic planning skills, with the ability to inspire and motivate teams to achieve results.
    • Deep understanding of brand management, product marketing, and digital marketing channels.
    • Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
    • Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across the organization.
    • Entrepreneurial mindset with a passion for innovation and driving growth in a dynamic start-up environment. **Don't meet every single requirement?Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Meati we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.** -
      Compensation:
      The base salary range for this role is $215,000 - $250,000 annually, which is just one aspect of our total compensation package. In addition to the salary, this position is eligible for a potential annual bonus and equity! Actual compensation may vary based on skills, experience, and location.
      • Medical, Dental, and Vision insurance at no cost to the employee (for employee-only coverage)
      • 401K with company match
      • Generous Paid Time Off (PTO) and Floating Holidays
      • Monthly reimbursements for personal health and wellness expenses
      • Mental health programs at no cost
      • Parental Leave, Short-Term & Long-Term Disability coverage, and AD&DEqual Employment Opportunity: Eat Meati is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.At Meati, we are committed to the highest quality and food safety standards. We expect our employees to comply with all relevant FDA requirements and external certifications (e.g. Kosher, Halal, etc.), where applicable.About Eat MeatiBased in Boulder, Colorado, Eat Meati is on a mission to build Good Energy from the ground up. We work closely with Mother Nature to cultivate the complete protein she intended - one that's been the root of our living world for millennia. We're connecting and empowering eaters everywhere to evolve energetically. We believe food should be simple, clean, and of course, delicious, which is why grow and nourish our mushroom root to create nutrient-rich, whole food protein everyone can enjoy. Get to know more about Meati at meati.com .Our team is passionate about making the world a better place through good health and wellness, positive climate impact, and equitable access to nutrition around the world. This passion translates into the culture of our office, making Eat Meati a lively, enjoyable, innovative, and inclusive place to work. This is an exciting time to be a part of the Meati team and the growing plant-based meat category. Are you legally authorized to work for Meati Foods in the United States? -*
        -- Will you require sponsorship for employment now or in the future? -*
        -- Do you have prior experience working in the Food or Consumer CPG industry? -*
        -- Do you live within commuting distance of the Boulder, CO office? -*
        -- U.S. Standard Demographic QuestionsWe invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process. How would you describe your gender identity? (mark all that apply)
        Man
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        How would you describe your racial/ethnic background? (mark all that apply)
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        Are you a veteran or active member of the United States Armed Forces? (Select one)
        Yes, I am a veteran or active member
        No, I am not a veteran or active member
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        Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Meati Foods's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Meati Foods's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. Gender Please select Gender Are you Hispanic/Latino? Please select Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Veteran Status Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
        Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?A disability is a condition that substantially limits one or more of your "major life activities." If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
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        • Traumatic brain injury Disability Status Please select Disability Status PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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Keywords: Meati, Boulder , VP Marketing, Accounting, Auditing , Boulder, Colorado

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