Mgr Marketing
Company: Embassy Suites by Hilton Boulder
Location: Boulder
Posted on: November 22, 2021
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Job Description:
Why us?
Marketing Manager
Uniquely Colorado Crafted and located in the new Heart of Boulder,
The Hiltons on Canyon (Embassy Suites & Hilton Garden Inn Boulder -
Canyon Boulevard & 28th Street) is your new urban retreat. Step
foot into the space, and you will experience the attention to
detail of these inspired properties.
At Sage Hospitality we dare to be different; not only in the
experience we provide our guests, but also in the experiences we
provide our team members.
We believe in being true to ourselves and employing our passions.
We are not just looking for employees; we are looking for
storytellers; we are looking for experiential guides! Our guides
are laid-back but attentive, genuinely enthusiastic, and creative
daydreamers who want to share their passion with others and the
community!
Job Overview
The Marketing Manager assists with the development, implementation
and management of online marketing programs, websites, social
media, SEO, content, and related programs. Coordinates with outside
digital agencies and property staff to ensure all program
objectives are achieved and revenue is maximized. The ideal
candidate demonstrates enthusiasm and passion for all facets of
marketing. Works with designated hotels to create branded and
unique property identities with forward-looking positioning
statements, supported with online and offline content and
initiatives that develop the hotels identity.
Responsibilities
-Manage online presence with an emphasis on creating unique and
engaging content for branded hotel websites, vanity websites,
company website, and third party sites
-Work with designated hotels and agencies to ensure that hotel
websites are optimized using current best practices for SEO
-Direct, manage or assist designated hotels and agencies in all
areas related to online/digital marketing, including website
development and online marketing
-Conduct and track on-going email marketing campaigns for a variety
of hotel business units
-Utilize current reporting from agencies, brands, and Google
Analytics to drive improved content and marketing initiatives and
decisions
-Recommend changes and new reporting based on changes in
technology, CMS or other areas in conjunction with changing
business needs
-Oversee and coach hotel social media champions and social media
agencies on channels including Facebook, Twitter, Instagram and
others as the need arises
-Continually manage social media accounts, including Facebook,
Twitter, YouTube and Instagram, ensuring imagery and copy is
consistent with the identity and positioning of each hotel
-Manage promotional packages/campaigns including requesting
creative, drafting the communication plan, and sending a marketing
recap once completed
-Monitor trends, online media, brand reputation and ensure
management responds accordingly to online travel and review
websites.
-Utilize current reporting from agencies, Google Analytics and
social networks to drive improved content and social marketing
initiatives and decisions
-Recommend changes and new reporting based on changes in
technology, social networks or other areas in conjunction with
changing business needs
-Develop and implement companywide Public Relations initiatives and
programs.
-Work directly with PR agencies to support creation of property
initiatives that reinforce identity and positioning, with execution
in a timely manner
-Utilize current reporting from agencies and third party sources to
drive improved content, PR initiatives, and decisions
-Recommend changes and new reporting based on changes in technology
or other areas in conjunction with changing business needs
-Work with designated hotels to create forward-looking identity
statements that will be utilized to drive messaging through online,
social media, PR, and collateral
-Direct, manage or assist in the development of break-thru creative
materials, online and offline, to support both corporate and
property marketing goals
-Assist designated hotels with communication (flyers, signs,
eblasts, etc.) - work with property staff and agencies on design
and creation of new materials
-Maintains and stores a chronological order of media library and
electronic files of all advertising materials by property and
activity.
-Current search engine optimization (SEO) strategies
-Use of content management systems (CMSs) to update hotel
websites
-Administrative knowledge for social media sites, including
Facebook, Twitter and YouTube
-Adobe Creative Suite including Photoshop, Illustrator and
Acrobat
Keywords: Embassy Suites by Hilton Boulder, Boulder , Mgr Marketing, Advertising , Boulder, Colorado
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