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Mgr Marketing

Company: Embassy Suites by Hilton Boulder
Location: Boulder
Posted on: November 22, 2021

Job Description:

Why us?

Marketing Manager

Uniquely Colorado Crafted and located in the new Heart of Boulder, The Hiltons on Canyon (Embassy Suites & Hilton Garden Inn Boulder - Canyon Boulevard & 28th Street) is your new urban retreat. Step foot into the space, and you will experience the attention to detail of these inspired properties.

At Sage Hospitality we dare to be different; not only in the experience we provide our guests, but also in the experiences we provide our team members.

We believe in being true to ourselves and employing our passions. We are not just looking for employees; we are looking for storytellers; we are looking for experiential guides! Our guides are laid-back but attentive, genuinely enthusiastic, and creative daydreamers who want to share their passion with others and the community!

Job Overview

The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotels to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.

Responsibilities


-Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
-Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
-Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
-Conduct and track on-going email marketing campaigns for a variety of hotel business units
-Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
-Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
-Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
-Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
-Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
-Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
-Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
-Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
-Develop and implement companywide Public Relations initiatives and programs.
-Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
-Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
-Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
-Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
-Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
-Assist designated hotels with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materials
-Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
-Current search engine optimization (SEO) strategies
-Use of content management systems (CMSs) to update hotel websites
-Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
-Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Keywords: Embassy Suites by Hilton Boulder, Boulder , Mgr Marketing, Advertising , Boulder, Colorado

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