Digital Marketing Manager

Company: Informa Group Plc.
Location: Boulder
Posted on: June 18, 2022

Job Description:

Company DescriptionInforma is one of the world's leading knowledge providers. We create and deliver highly specialized information through publishing, events, education, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.Informa Markets Division organizes transaction-oriented exhibitions and trade shows, which provide buyers and sellers across different industries and communities with a powerful platform to meet face to face, build relationships and conduct business. Informa has a portfolio of more than 200 Exhibitions, serving a number of core verticals including Waste, Infrastructure & Construction, Aviation and Health & Nutrition.Informa's Infrastructure & Construction produces events, digital media, and other B2B solutions serving the construction, architecture, self-storage, wastewater, waste management, cleaning, and other industries. Decision makers and other industry professionals rely on Infrastructure & Construction' suite of dynamic products to source products, to establish business relationships, for professional development and certification, and to stay more in touch with their respective industries.Job DescriptionWHAT'S EXCITING ABOUT THIS JOB & HOW YOU CAN MAKE AN IMPACT:Your curiosity and sharp insights will help you pave the way in this newly created role within one of Informa Market's most successful groups. Informa Markets' Infrastructure & Construction group is seeking a full-time Digital Marketing Manager who will primarily oversee digital marketing activities for a specific group of events, media brands, and new product launches. You will provide our exhibition and online franchises with campaign support, digital strategy, deep analysis, and actionable programs that deliver critical insights into our audiences and business decisions.You are accountable for:Develop data-driven audience growth strategies that leverage both paid and organic acquisition channels, working with key stakeholders on defining priority channels, partners, and target audiences to drive database and subscriber growthSet and track key performance metrics that align with business objectives; present and communicate progress against KPIs to key stakeholders on a regular basisPlans and executes email marketing programs including segmentation, email setup, deployment, and reporting, using features including dynamic content and multi-step campaignsTrack progress and drive continuous improvement to acquisition funnels via analysis and optimization; identify and validate improvements through research, internal/external feedback, best practices, and various testing methodologies (e.g. A/B)Analyze campaign performance and deliver actionable insights and recommendations to improve future performance, efficiency, and spendContinuous website updates, including, but not limited to, tailored website experiences based on customer behavior, journey, technology, and demographicsManages website and analytics, including monitoring traffic, sources, conversions, and KPIsWork with brand managers and editorial to implement SEO strategies to foster organic site growth of event and media publishing sitesSupport event brands in the setup and launch of their mobile app and customer referral programs with our preferred vendorsEstablishes benchmarks across all digital campaigns to monitor campaign and performanceTravel to industry events as neededSpecial projects as neededQualificationsWhat you bring to the team:At least 4 years' experience in audience/attendee acquisition, development, or growth roles with a heavy focus on digitalBachelor's degree in marketing/advertising or database management or equivalent work experienceDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaignsPrevious experience of Eloqua or other automated marketing email platformExperience with A/B and multivariate experimentsSolid knowledge of website and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)Previous experience in CMSs, Adobe Experience Manager and Drupal preferredExcellent attention to detail and organizational skill requiredExperience with Adobe Creative Suite (e.g. Photoshop, Illustrator) preferredProject management skills: Capable of multi-tasking and managing several projects at a timeExcellent written and oral communication skillsAnalytical mindset with numerical aptitudeInitiative, ambition, self-direction, problem solving and deep sense of curiosityAdditional InformationWhat we offer: Competitive Compensation PackageAccess to LinkedIn Learning and other development/training opportunitiesHealth and Wellness Benefits (medical, dental, vision)401k and MatchingEmployee Stock Purchase PlanGenerous PTO policyWork-life balanceAdditional discounts through various partnershipsInforma is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, or national origin.To be considered for one of Informa's openings, please complete an online application at Informa.com or by clicking Apply.What to learn more about Informa and what makes us a great company? Check out the links:Why Informa: https://informa.com/talent/why-work-at-informa What we do: https://informa.com/about-us/what-we-do/Informa.com: https://informa.com/Informa Markets: https://careers.informa.com/informa-markets/vacancies.aspx

Keywords: Informa Group Plc., Boulder , Digital Marketing Manager, Advertising , Boulder, Colorado