Digital Media Coordinator
Company: Boulder Heavy Industries
Location: Boulder
Posted on: June 17, 2022
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Job Description:
Description:
The IMM Digital Media Coordinator works closely with digital media
buyers to traffic, assist, manage and monitor campaigns, including
but not limited to: setting up campaigns, creating and uploading
tags, placing publisher pixels, pulling reports within buying
platform interfaces, coordinating scheduling and meeting with new
vendors, and other tasks as determined by the Media Performance
team. Knowledge of ad servers, DSPs, Paid Social and/or Paid Search
buying platforms and media buying practices is desired. IMM - Ideas
Made Measurable, is a solutions-focused marketing agency that
believes your data today drives your strategy for tomorrow.A Day in
the LifeAs a Media Coordinator, you will be responsible for
managing the trafficking and delivery of ad campaigns for assigned
clients, addressing day-to-day issues, and assisting with
troubleshooting technical issues, ad serving errors and reporting
discrepancies. You will ensure proper integrations of advertising
campaigns with existing tracking, attribution, and 3rd party
platforms. You'll also be a part of a growing team that manages a
myriad of brands within various buying platforms.Here are some
specifics on what your days might look like:Schedule and launch
online ad campaigns into ad serving platformsPerform quality
assurance/quality control checks on campaigns to ensure that all
placements and creative have been set up correctlyWork to support
the media team across programmatic, Paid Social and Paid Search on
an as needed basis, and all brands managed by the teamCoordinate
efforts with the Media Performance Supervisors, Paid Search, Paid
Social and Client Partnership teams for new campaign setupsProvide
reporting to Media teams and Client Partnership teams as
neededUnderstand client performance objectives and develop
successful optimization strategies to exceed client
expectationsProvide reporting on pacing and KPIs to Media
teamsMaintain knowledge of media technology buying platforms and
analytics tools and provide monthly updates to the media team
Requirements:
If you meet the following requirements, we want to hear from
you!Bachelor's degree in Marketing or related field1-3 years of
work experience in performance or direct-response online
advertising (can include internships!)RequiredExperience assisting
and managing marketing campaigns across media managed platforms
(DSPs, Google Ads, Facebook Business Manager or in-house ad-network
tools)Technical proficiency in MS Excel and PowerPointAbility to
juggle multiple priorities and maintain strong attention to
detailSelf-learner with a demonstrated aptitude and passion for
acquiring new tech skillsOrganized with the ability to identify
priorities and mobilize projects in an orderly fashion to achieve
desired resultsStrong analytical skillsTeam playerPreferred1+ year
of previous media planning or media buying experienceThe Media
Performance team is core to our organization, responsible for
trafficking online ads, placing tags and pixels, and applying
highly analytical, quantitative approaches to deliver superior
campaign performance. As part of IMM's Media Performance team, the
coordinator is expected to employ and continually define the
state-of-the-art techniques in the online marketing industry
through their deep understanding of digital technologies, as well
as have a passion for using data to inform creative problem
solving. And if we haven't convinced you yet, here is why you'll
want to be part of our teamWe aren't just in the most beautiful
city in the world (in our humble opinion), but a place where fun
isn't a 4-letter word:Safe workspace and remote options for the
current situationFree on-site parkingDogs are welcome!Time off is
as important as hard work! Salaried employees are on a Flex PTO
plan and hourly employees receive a standard 15 days of PTO, with
increasing accruals the longer they stay with usGenerous holidays
including a reduced schedule between Christmas and New YearsWe make
sure our team is well cared for with strong health plans - We even
cover our employees' dental and vision premiums!Access to Flexible
Spending Accounts PlanMatching traditional and Roth 401kEmployee
Assistance ProgramSupplemental leave: self-care and family first!4
week paid sabbatical after 10 years of serviceLife InsuranceTravel
Assistance and more!A killer culture with team members who have
your back!COME AS YOU ARE: your gender, your gods, your sex life,
your skin color or your big shot uncle don't make a difference
here. IMM LLC is a progressive and open-minded meritocracy. If
you're smart and good at what you do, come as you
are.PI180385524
Keywords: Boulder Heavy Industries, Boulder , Digital Media Coordinator, Advertising , Boulder, Colorado
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