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MSO Cannabis Marketing Manager at NOBO

Company: Nobo
Location: Boulder
Posted on: May 26, 2023

Job Description:

Come join the NOBO Team!The Marketing Manager assists the company's marketing efforts to drive sales and build brand awareness. The responsibilities include collaborating on marketing plans, reviewing campaigns, and measuring the return on investment of various advertising methods. - The Marketing Manager will work closely with NOBO's agency partners to execute marketing opportunities. - The Marketing Manager will also play a significant role in day-to-day marketing activities, including packaging, - SMS and email marketing, social media, and other channel-specific activities. This role reports to NOBO's VP of Marketing. -Roles and Responsibilities:The - Marketing Manager provides important input regarding advertisement campaigns, social media content, and other brand-building activities. Some duties and responsibilities include:

Review current local marketing trends and advertisements to determine the effectiveness of different styles and strategiesResearch competitors to stay current with similar products, services, and prices on the marketWork with the wholesale team to develop successful strategies and campaigns that attract new wholesale customersCollaborate with the VP of Marketing regarding the budget and how to maximize marketing spendDrive social media engagement, including calendaring, content, and message creation. Work with influencers to drive organic traffic.Create and maintain a content library for use across multiple platformsDevelop marketing strategies for new products or services that comply with current company and industry standardsWork on design standards for the dispensaries to create a welcoming and appealing environmentWork on the development, ordering, and tracking of packaging, promotional materials, and sales materialWork with NOBO's wholesale team to develop marketing materials and overall support their initiativesPartner with local and statewide businesses regarding charitable donations and co-promotionsMedia Relations - work with the VP of Marketing to handle media releases, interviews, relevant publications, tv, and radio interviewsWork with dispensary GMs to create promotions and assist in local marketing effortsCollaborate company-wide to create events that promote the NOBO brand and productsAct as a liaison between vendors and the company to track deliverablesOther duties as assigned. -Skills and Qualifications
Excellent communication skills, both written and verbalInnovation and creativity to create brand new strategies that attract customers and succeed over the competitionCollaborative skills to accept and incorporate ideas into strategiesTime management and organization to meet strict deadlinesAbility to recognize trends and stay ahead of themProficient with analysis and design softwareKnowledge of Internet marketing techniquesStrong knowledge of various social media platformsWorking use of Photoshop, Canva, Later, and other tools related to the execution of the responsibilitiesAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.EXPERIENCE THE NOBO DIFFERENCE! - - -Powered by JazzHR

Keywords: Nobo, Boulder , MSO Cannabis Marketing Manager at NOBO, Advertising , Boulder, Colorado

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