Demand Generation Manager - Mid Market

Company: Zayo Group
Location: Boulder
Posted on: November 15, 2021

Job Description:

Company Description Zayo provides mission-critical bandwidth to the world's most impactful companies, fueling the innovations that are transforming our society. Zayo's 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo's communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises. Responsibiliites * Define, build, and run Zayo's demand generation for mid-market accounts * Responsible for opportunity creation from Leads to Opportunities to Closed/Won, hitting annual and quarterly pipeline and revenue goals * Deliver operational excellence around planning and reporting * Lead a cross functional team to drive maximum efficiency in our sales and marketing processes * Build and execute marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to achieve pipeline and revenue targets * Partner with sales, channel sales and marketing to align all go-to-market activities * Partner with product marketing and content marketing to develop the most relevant and impactful content supported by SEO/SEM optimization and strategies * Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes * Develop processes for tracking and analyzing campaign performance * Reports to the Integrated Campaigns Leader - Mid-Market Minimum qualifications * 5+ years experience in a high-tech B2B marketing, with at least 3 years experience in demand generation * Revenue-centric marketer with seasoned skills in inbound and outbound marketing * Experience running campaigns and programs that directly contributed to pipeline and revenue growth * Hands-on experience with Marketing Automation tools like Pardot/Marketo and Salesforce (CRM) to streamline, automate and measure all marketing tasks and workflows * Exceptional quantitative and problem solving skills and ability to make data-driven decisions * "Test and learn" mindset - comfortable taking calculated risks * Detail oriented and strong cross-functional program management skills * Thorough understanding of marketing buyer journeys Preferred qualifications * Experience marketing to mid market clients in a highly complex industry * Understanding of pipeline management and metrics * Knowledge of SEO/SEM best practices * Passion for technology and infrastructure Rewards * Competitive compensation * Base Salary Range in CO: $50,500-$85,000 * Excellent benefits including health, dental, vision, 401 (k), disability and life insurance * Fitness membership discounts * Generous paid time off policy including paid parental leave

Keywords: Zayo Group, Boulder , Demand Generation Manager - Mid Market, Executive , Boulder, Colorado