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Product Manager - Treatment Guidance

Company: Biodesix, Inc.
Location: Boulder
Posted on: May 9, 2022

Job Description:

"Biodesix requires all new hires to be fully vaccinated against COVID-19 and provide valid proof of vaccination as of their start date, to the extent permitted under state and federal law.

This requirement is a condition of employment at Biodesix, and it applies regardless of whether the position is located at a Biodesix site, field based or is fully remote. If you are unable to receive the vaccine due to a medical condition (including pregnancy-related), or because of your sincerely held religious beliefs, you will have an opportunity to request a reasonable accommodation from Human Resources."

Biodesix is a leading diagnostic company with a focus in lung disease. The Company develops diagnostic tests addressing important clinical questions by combining multi-omics through the power of artificial intelligence. Biodesix is the first company to offer six non-invasive tests for patients with diseases of the lung. Biodesix launched the SARS-CoV-2 ddPCR--- test and the Platelia SARS-CoV-2 Total Ab in response to the global pandemic and virus that impacts the lung and causes COVID-19. The blood based Biodesix Lung Reflex - strategy for lung cancer patients integrates the GeneStrat - and VeriStrat - tests to support treatment decisions with results in 72 hours, expediting time to treatment. The blood based Nodify Lung--- nodule risk assessment testing strategy consisting of the Nodify XL2--- test and the Nodify CDT--- test evaluates the risk of malignancy in incidental pulmonary nodules, enabling physicians to better triage patients to the most appropriate course of action. Biodesix also collaborates with many of the world's leading biotechnology and pharmaceutical companies to solve complex diagnostic challenges in lung disease. For more information about Biodesix, please visit

We are looking for a results-oriented Senior Product Manager to join our Marketing team at Biodesix. The Senior Product Manager will be responsible for supporting on-market products in the IQLung personalized treatment guidance portfolio. This position will have the opportunity to drive product marketing efforts, collect customer feedback and develop growth strategies, refine product messaging and positioning, and develop promotional content for multiple channels including the direct sales force. Additionally, the position will support commercial strategy and integration of pipeline products into the IQLung portfolio.

--- Own the marketing strategy and tactical brand plan execution for the IQLung personalized treatment guidance portfolio, including the GeneStrat targeted, GeneStrat NGS, and VeriStrat tests.
--- Lead the Lifecycle team for the IQLung personalized treatment guidance portfolio, including identifying and driving product improvements and long-term strategic initiatives impacting the brand.
--- Work closely with the sales team to ensure revenue and customer satisfaction goals are met.
--- Maintain an understanding of product line strengths and weaknesses to help develop product positioning and messaging that differentiates our products in the market.
--- Lead the development of product content including marketing collateral, sales training materials, website content, advertisements, social media, videos, blogs, webinars etc.
--- Develop product launch strategy for pipeline products including Primary Immune Response and Risk of Recurrence tests that will fall into the IQLung portfolio.
--- Analyze data and conduct voice of customer research to better understand how customers use our solutions and identify opportunities for improved market performance.
--- Monitor industry dynamics and competitive products to support market analyses focused on unmet customer needs and market share trends.
--- Participate in industry technical meetings and society conferences to represent Biodesix and identify key user requirements for product planning.
--- Communicate cross functionally to ensure success on marketing projects
--- Manage multiple marketing projects to successfully complete by a designated deadline.

--- 25% travel expected to support sales efforts and attend team meetings and industry conferences
--- Relocation not required
--- Knowledge of the diagnostics and biotechnology space
--- Ability to work well in a cross-functional team handling multiple projects simultaneously
--- Ability to work in a rapidly changing environment
--- Problem solving aptitude and creative thinking skills
--- Exceptional writing and communication skills

--- At least 5 years product marketing experience or proven track record in industry sales
--- Experience with genomic testing and/or oncology preferred
--- BS degree in relevant field or equivalent
--- Experience with managing specialized consultants
--- Experience with public relations, digital marketing efforts and social media
--- Strong project management skills desirable
--- Proficiency with the Microsoft office suite (MS Word, Excel, PowerPoint)

Other duties as assigned.

This position is eligible for both annual equity awards and our short-term incentive program.
Biodesix provides paid healthcare, including medical, dental and vision, and a competitive paid vacation and sick leave program. Please visit our website for additional details.

Biodesix is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Keywords: Biodesix, Inc., Boulder , Product Manager - Treatment Guidance, Executive , Boulder, Colorado

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