Product Manager - Treatment Guidance
Company: Biodesix, Inc.
Posted on: May 9, 2022
"Biodesix requires all new hires to be fully vaccinated against
COVID-19 and provide valid proof of vaccination as of their start
date, to the extent permitted under state and federal law.
This requirement is a condition of employment at Biodesix, and it
applies regardless of whether the position is located at a Biodesix
site, field based or is fully remote. If you are unable to receive
the vaccine due to a medical condition (including
pregnancy-related), or because of your sincerely held religious
beliefs, you will have an opportunity to request a reasonable
accommodation from Human Resources."
Biodesix is a leading diagnostic company with a focus in lung
disease. The Company develops diagnostic tests addressing important
clinical questions by combining multi-omics through the power of
artificial intelligence. Biodesix is the first company to offer six
non-invasive tests for patients with diseases of the lung. Biodesix
launched the SARS-CoV-2 ddPCR--- test and the Platelia SARS-CoV-2
Total Ab in response to the global pandemic and virus that impacts
the lung and causes COVID-19. The blood based Biodesix Lung Reflex
- strategy for lung cancer patients integrates the GeneStrat - and
VeriStrat - tests to support treatment decisions with results in 72
hours, expediting time to treatment. The blood based Nodify Lung---
nodule risk assessment testing strategy consisting of the Nodify
XL2--- test and the Nodify CDT--- test evaluates the risk of
malignancy in incidental pulmonary nodules, enabling physicians to
better triage patients to the most appropriate course of action.
Biodesix also collaborates with many of the world's leading
biotechnology and pharmaceutical companies to solve complex
diagnostic challenges in lung disease. For more information about
Biodesix, please visit www.biodesix.com.
OBJECTIVE OF THE POSITION:
We are looking for a results-oriented Senior Product Manager to
join our Marketing team at Biodesix. The Senior Product Manager
will be responsible for supporting on-market products in the IQLung
personalized treatment guidance portfolio. This position will have
the opportunity to drive product marketing efforts, collect
customer feedback and develop growth strategies, refine product
messaging and positioning, and develop promotional content for
multiple channels including the direct sales force. Additionally,
the position will support commercial strategy and integration of
pipeline products into the IQLung portfolio.
--- Own the marketing strategy and tactical brand plan execution
for the IQLung personalized treatment guidance portfolio, including
the GeneStrat targeted, GeneStrat NGS, and VeriStrat tests.
--- Lead the Lifecycle team for the IQLung personalized treatment
guidance portfolio, including identifying and driving product
improvements and long-term strategic initiatives impacting the
--- Work closely with the sales team to ensure revenue and customer
satisfaction goals are met.
--- Maintain an understanding of product line strengths and
weaknesses to help develop product positioning and messaging that
differentiates our products in the market.
--- Lead the development of product content including marketing
collateral, sales training materials, website content,
advertisements, social media, videos, blogs, webinars etc.
--- Develop product launch strategy for pipeline products including
Primary Immune Response and Risk of Recurrence tests that will fall
into the IQLung portfolio.
--- Analyze data and conduct voice of customer research to better
understand how customers use our solutions and identify
opportunities for improved market performance.
--- Monitor industry dynamics and competitive products to support
market analyses focused on unmet customer needs and market share
--- Participate in industry technical meetings and society
conferences to represent Biodesix and identify key user
requirements for product planning.
--- Communicate cross functionally to ensure success on marketing
--- Manage multiple marketing projects to successfully complete by
a designated deadline.
COMPETENCY OR POSITION REQUIREMENTS:
--- 25% travel expected to support sales efforts and attend team
meetings and industry conferences
--- Relocation not required
--- Knowledge of the diagnostics and biotechnology space
--- Ability to work well in a cross-functional team handling
multiple projects simultaneously
--- Ability to work in a rapidly changing environment
--- Problem solving aptitude and creative thinking skills
--- Exceptional writing and communication skills
EDUCATION AND EXPERIENCE:
--- At least 5 years product marketing experience or proven track
record in industry sales
--- Experience with genomic testing and/or oncology preferred
--- BS degree in relevant field or equivalent
--- Experience with managing specialized consultants
--- Experience with public relations, digital marketing efforts and
--- Strong project management skills desirable
--- Proficiency with the Microsoft office suite (MS Word, Excel,
Other duties as assigned.
This position is eligible for both annual equity awards and our
short-term incentive program.
Biodesix provides paid healthcare, including medical, dental and
vision, and a competitive paid vacation and sick leave program.
Please visit our website for additional details.
Biodesix is an equal opportunity employer. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, sexual orientation, gender identity, national
origin, disability, or veteran status.
Keywords: Biodesix, Inc., Boulder , Product Manager - Treatment Guidance, Executive , Boulder, Colorado
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