Associate Brand Manager / Brand Manager
Company: GoodBelly by NextFoods
Location: Boulder
Posted on: August 1, 2022
Job Description:
About NextFoods, Inc.NextFoods, Inc., was founded in -Boulder,
Colorado -in 2006 by -Todd Beckman -and -Steve Demos, two natural
products industry veterans who shared a vision to empower consumers
to achieve a better quality of life through functional solutions.
Today, NextFoods, makers of GoodBelly, is recognized as a probiotic
pioneer, intent on improving people's lives by delivering impactful
probiotics through convenient and efficacious foods, beverages and
supplements. GoodBelly products are all made with the well-studied
probiotic strains Lactobacillus Plantarum 299v (LP299V -), which
has been scientifically shown to help establish intestinal balance
and can support overall digestive and immune health when consumed
daily, or Lactobacillus Plantarum HEAL9 and Lactobacillus Paracasei
8700:2, which are clinically shown to support the body's immune
system. - -GoodBelly is available nationwide in natural, specialty,
conventional, mass and convenience retailers. -
Core Values - Our High Five -
- We provide authentic products and services to have a positive
impact on people's lives
- We enjoy what we do and take pride in our work
- We are smart and resourceful in order to achieve collective
goals
- We have genuine and respectful relationships with everyone
- We are passionate about what's good for the planet
General Summary
The Associate Brand Manager or Brand Manager (ABM/BM), dependent on
experience, is responsible for building the GoodBelly brand and
supporting the business to achieve our sales objectives. Working
alongside the Director of Marketing, the ABM/BM will drive the
annual planning and execution of major brand-building activities,
including brand strategy, innovation, renovation, and communication
efforts. This role will be a critical member of the NextFoods cross
functional team to deliver growth and nurture and grow GoodBelly's
passionate group of consumers. Our ideal candidate is
collaborative, equal parts creative and analytical, flexible, has
superior project management skills, and is excited about being a
critical component of a dynamic team.
Primary Duties and Responsibilities: - -
Brand Strategy and Stewardship
- Lead and support elements of brand strategy and growth
initiatives to drive brand penetration, awareness and trial.
- Ensure brand standards have consistency and provide brand
review for all marketing content and ensure it is in line with
overall brand positioning and voice. -
- Maintain clear product management strategy, including portfolio
optimization and innovation opportunities.
- Collaborate with the Sales Team on measurable shopper
initiatives, insights, and category trends to expand brand
visibility.
Business Management
- Strategically manage the P&L for the GoodBelly portfolio to
maximize sales and share.
- Analyze market category, competitor and brand insights,
proactively gather external health & wellness/ food & beverage
trends and translate into meaningful strategies and actions to grow
the brand.
- Create and maintain regular cadence of brand performance
metrics.
- Manage marketing budget.
Innovation
- Serve as primary project leader and driver for new product and
brand renovation pipeline activities, including setting project
strategies and scope, creating the product brief, leading consumer
learning plans, partnering with operations and R&D to create
executional timelines, and coordinating across functions to ensure
flawless execution.
- Monitor market, consumer and competitive insights and translate
into compelling innovation strategies for the brand. - -
- Collaborate closely with Sales Team to develop materials
supporting sell-in of new items.
Marketing Activation
- Oversee annual marketing planning, including digital
activation, advertising, shopper marketing, and PR/Influencer
including:
- Lead internal and external partners to ensure adherence to
plan, quality standards, deliverables and budget
- Perform ROI analysis on campaigns. Continuously review ROI and
adapt activation efforts to provide for the most effective use of
resources
- Lead, manage and develop E-commerce channels including long
term growth plans and day to day operations/optimization. -
Marketing Communications
- Lead the creative production and media execution process
adhering to brand standards, including:
- Briefing creative and agency partners on key objectives,
consumer target, and executional mandatories - - - - - - -
- Lead agencies to deadlines, quality standards, and budget
parameters
Other -
- As a member of the NextFoods team, foster a mature, respectful,
collaborative team environment across not only the Marketing
department but also the entire Organization. -
- Support the Vision, Mission and Values of the Organization
- Maintain effective internal communications to ensure all
functions are kept informed of marketing objectives
- Other duties, as assigned
Knowledge, Skills and Abilities:
- 2-4+ years brand management experience, preferably with
consumer-packaged goods -
- Bachelor's Degree, an MBA or equivalent master's degree, and/or
classically-trained CPG marketing experience is strongly
preferred
- Excellent understanding of brand marketing supported by
analytics with the ability to thrive in an entrepreneurial
atmosphere and be a strong self-starter
- Ability to interpret and synthesize market information via scan
data and consumer insights into actionable strategies
- Experience managing multiple projects with flawless
execution
- Self-motivated, innovative, collaborative, multi-tasker,
pro-active, and creative
- Excellent oral and written communication skills
- Strong team player with a positive attitude that can excel in a
fast-paced environment
- Strong interpersonal and relationship building skills plus
experience in dealing with multiple and diverse stakeholders and
business partners
- Proficiency in Microsoft Office software, Gmail and Google
docs
- Capable of having FUN!
Compensation$80k-$110k annually depending on experience. Benefits
include medical and dental insurance, 401k with up to 4% match,
paid vacation, holiday, and sick time, stock options and more.
-
This position is, at current, a combination of in-office and
remote. ***Candidate must be located in Colorado and able to
commute to our office in Boulder.
Please send us your resume with a cover letter explaining your
interests in and fit with the role. -Send to -hr@goodbelly.com -and
reference ABM/BM in the subject line. Please no phone calls as we
will only utilize this email address for receipt of applications.
Thanks for your interest.
Keywords: GoodBelly by NextFoods, Boulder , Associate Brand Manager / Brand Manager, Executive , Boulder, Colorado
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