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Associate Brand Manager / Brand Manager

Company: GoodBelly by NextFoods
Location: Boulder
Posted on: August 1, 2022

Job Description:

About NextFoods, Inc.NextFoods, Inc., was founded in -Boulder, Colorado -in 2006 by -Todd Beckman -and -Steve Demos, two natural products industry veterans who shared a vision to empower consumers to achieve a better quality of life through functional solutions. Today, NextFoods, makers of GoodBelly, is recognized as a probiotic pioneer, intent on improving people's lives by delivering impactful probiotics through convenient and efficacious foods, beverages and supplements. GoodBelly products are all made with the well-studied probiotic strains Lactobacillus Plantarum 299v (LP299V -), which has been scientifically shown to help establish intestinal balance and can support overall digestive and immune health when consumed daily, or Lactobacillus Plantarum HEAL9 and Lactobacillus Paracasei 8700:2, which are clinically shown to support the body's immune system. - -GoodBelly is available nationwide in natural, specialty, conventional, mass and convenience retailers. -
Core Values - Our High Five -

  • We provide authentic products and services to have a positive impact on people's lives
  • We enjoy what we do and take pride in our work
  • We are smart and resourceful in order to achieve collective goals
  • We have genuine and respectful relationships with everyone
  • We are passionate about what's good for the planet
    General Summary
    The Associate Brand Manager or Brand Manager (ABM/BM), dependent on experience, is responsible for building the GoodBelly brand and supporting the business to achieve our sales objectives. Working alongside the Director of Marketing, the ABM/BM will drive the annual planning and execution of major brand-building activities, including brand strategy, innovation, renovation, and communication efforts. This role will be a critical member of the NextFoods cross functional team to deliver growth and nurture and grow GoodBelly's passionate group of consumers. Our ideal candidate is collaborative, equal parts creative and analytical, flexible, has superior project management skills, and is excited about being a critical component of a dynamic team.
    Primary Duties and Responsibilities: - -
    Brand Strategy and Stewardship
    • Lead and support elements of brand strategy and growth initiatives to drive brand penetration, awareness and trial.
    • Ensure brand standards have consistency and provide brand review for all marketing content and ensure it is in line with overall brand positioning and voice. -
    • Maintain clear product management strategy, including portfolio optimization and innovation opportunities.
    • Collaborate with the Sales Team on measurable shopper initiatives, insights, and category trends to expand brand visibility.
      Business Management
      • Strategically manage the P&L for the GoodBelly portfolio to maximize sales and share.
      • Analyze market category, competitor and brand insights, proactively gather external health & wellness/ food & beverage trends and translate into meaningful strategies and actions to grow the brand.
      • Create and maintain regular cadence of brand performance metrics.
      • Manage marketing budget.
        • Serve as primary project leader and driver for new product and brand renovation pipeline activities, including setting project strategies and scope, creating the product brief, leading consumer learning plans, partnering with operations and R&D to create executional timelines, and coordinating across functions to ensure flawless execution.
        • Monitor market, consumer and competitive insights and translate into compelling innovation strategies for the brand. - -
        • Collaborate closely with Sales Team to develop materials supporting sell-in of new items.
          Marketing Activation
          • Oversee annual marketing planning, including digital activation, advertising, shopper marketing, and PR/Influencer including:
          • Lead internal and external partners to ensure adherence to plan, quality standards, deliverables and budget
          • Perform ROI analysis on campaigns. Continuously review ROI and adapt activation efforts to provide for the most effective use of resources
          • Lead, manage and develop E-commerce channels including long term growth plans and day to day operations/optimization. -
            Marketing Communications
            • Lead the creative production and media execution process adhering to brand standards, including:
            • Briefing creative and agency partners on key objectives, consumer target, and executional mandatories - - - - - - -
            • Lead agencies to deadlines, quality standards, and budget parameters
              Other -
              • As a member of the NextFoods team, foster a mature, respectful, collaborative team environment across not only the Marketing department but also the entire Organization. -
              • Support the Vision, Mission and Values of the Organization
              • Maintain effective internal communications to ensure all functions are kept informed of marketing objectives
              • Other duties, as assigned
                Knowledge, Skills and Abilities:
                • 2-4+ years brand management experience, preferably with consumer-packaged goods -
                • Bachelor's Degree, an MBA or equivalent master's degree, and/or classically-trained CPG marketing experience is strongly preferred
                • Excellent understanding of brand marketing supported by analytics with the ability to thrive in an entrepreneurial atmosphere and be a strong self-starter
                • Ability to interpret and synthesize market information via scan data and consumer insights into actionable strategies
                • Experience managing multiple projects with flawless execution
                • Self-motivated, innovative, collaborative, multi-tasker, pro-active, and creative
                • Excellent oral and written communication skills
                • Strong team player with a positive attitude that can excel in a fast-paced environment
                • Strong interpersonal and relationship building skills plus experience in dealing with multiple and diverse stakeholders and business partners
                • Proficiency in Microsoft Office software, Gmail and Google docs
                • Capable of having FUN!
                  Compensation$80k-$110k annually depending on experience. Benefits include medical and dental insurance, 401k with up to 4% match, paid vacation, holiday, and sick time, stock options and more. -
                  This position is, at current, a combination of in-office and remote. ***Candidate must be located in Colorado and able to commute to our office in Boulder.
                  Please send us your resume with a cover letter explaining your interests in and fit with the role. -Send to -and reference ABM/BM in the subject line. Please no phone calls as we will only utilize this email address for receipt of applications. Thanks for your interest.

Keywords: GoodBelly by NextFoods, Boulder , Associate Brand Manager / Brand Manager, Executive , Boulder, Colorado

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