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Director, Product Marketing

Company: LogRhythm Inc
Location: Boulder
Posted on: September 12, 2020

Job Description:

LogRhythm, a Thoma Bravo company is a world leader in NextGen SIEM, empowering thousands of enterprises on six continents to successfully reduce cyber and operational risk  by rapidly detecting, responding to and neutralizing damaging cyberthreats. LogRhythm’s technology serves as the foundation for the world’s most modern enterprise security operations centers (SOCs), helping customers measurably secure their cloud, physical, and virtual infrastructures for both IT and OT environments. Built for security professionals by security professionals, the LogRhythm NextGen SIEM Platform  has won countless customer and industry accolades .

Who we are looking for;

The Director of Product Marketing is responsible for managing the life cycle for product and services offerings at LogRhythm. S/He is responsible for developing such related aspects as customer engagement, product-to-market fit, pricing, solution packaging, and competitive analysis. One of the Director, Product Marketing’s main responsibilities include creating effective product marketing and partner enablement strategies that increase sales by articulating the solution value proposition. Another critical part of their role is the ability to translate highly technical capabilities into business benefits and to drive the creation of innovative marketing assets that will generate demand. The Director, Product Marketing will be pivotal to the success of our Sales organization and will support development of Sales enablement tools associated with LogRhythm’s offerings.

As a player-coach, the Director, Product Marketing will work collaboratively with marketing, executives, product, sales, and services management to ensure LogRhythm is well positioned in the market with a clear value proposition and differentiated offerings. This includes collaborating with other departments for solution packaging, pricing, and go to market strategies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.

As the Director, Product Marketing you will be proficient with feature differentiation practices and competitive analysis, and you will conduct regular market research with customers and external partners. You must maintain excellent relationships with the customer base, industry analysts, key influencers, vendors, as well as with internal stakeholders.

Here’s an overview of the responsibilities & challenges ahead;

Develop and execute on the product marketing plan  focused on LogRhythm’s primary buyers with a messaging framework, content plan, and product positioning. Obtain input from the strategy, marketing, and sales leadership on goals and activities to support new business growth and the retention of existing customers.

Market intelligence  – be the expert on our buyers, how they buy and their buying criteria. Identify market patterns and opportunities; consolidate industry trends and challenges into meaningful value-propositions.

Competitive intelligence  - Be the expert on our competition and how to position our product against them based on our differentiators. Analyze competitive market dynamics, understand and prioritize threats from competitors.

Collaborate with product management  to understand the roadmap, releases, and new product offerings and absorb that into the overall product marketing plan.

Work with cross-functional teams to support product launches and create marketing assets  including data sheets with business benefits, elevator pitches, customer presentations, use cases by persona, case studies, articles, whitepapers, webpages, etc.

Help build  sales enablement tools  such as battlecards, pitch decks, etc. and support sales enablement training efforts to educate the team on the product story and go-to-market strategy. Become a trusted advisor, product expert and market expert to the sales team. Partner with sales leadership on sales playbooks including positioning, feature/benefits, marketecture.

Support Communications, Public Relations, and Analyst Relations activities  by providing input into relevant materials and helping to align content.

Partner with Strategy, Marketing, and Sales to develop content for  input into corporate and industry events  including virtual and physical conferences, webinars, industry tradeshows, etc.

Strategize, develop, and author thought leadership pieces  to communicate value proposition, technological innovations, and product offerings.  Collaborate with content writer(s)  to assist with pieces requiring extensive writing.

Champion company and technology at conferences and events

Interview customers to understand customer needs, market dynamics, and competitive landscape to inform and influence future product development strategy

Work with our Partners  to develop co-marketing relationships and enablement materials to facilitate channel sales.

Required and Valued Skills:

8+ years of experience in a high-tech B2B company product marketing role. Security industry experience for 3+ years.

Bachelor's degree in Marketing, Business, or comparable education/experience

Proven track record working with product management and sales teams on enablement strategies to increase understanding of solutions, articulation of value proposition, and provide solution expertise.

Solid experience with building, launching, and managing go-to-market product launch frameworks

Comfortable speaking with and leading discussions with customers, partners, and vendors

Nice to have; pragmatic marketing certified

About You:

Results-focused and exhibit commitment to goals and consistently deliver results

A team player who works effectively and cross-functionally with the marketing team, sales team and leadership

Enthusiastic - a fun and energetic contributor to a great culture

An analytical thinker with the ability to digest complex information and provide key insights

Customer-focused with a passionate for customer and prospect success at all times

Data-driven to provide reporting metrics and launch updates to executives

Detail-oriented and supremely well-organized

Workplace equality & inclusion are not just words or topics for LogRhythm, they are part of our core values, beliefs, and integral to our company culture. We hire the best of the best and do not discriminate based on race, gender, age, religion, sexual orientation, identity, or other personal factors. LogRhythm was built on the principals of innovation, dedication, creativity, and commitment. It is through these key areas we were able to grow as an equal and inclusive workplace, one where our employees feel respected and safe in.

U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at LogRhythm are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary . Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Gender Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability Why are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

Autism

Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS

Blind or low vision

Cancer

Cardiovascular or heart disease

Celiac disease

Cerebral palsy

Deaf or hard of hearing

Depression or anxiety

Diabetes

Epilepsy

Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome

Intellectual disability

Missing limbs or partially missing limbs

Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)

Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

Disability Status 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: LogRhythm Inc, Boulder , Director, Product Marketing, Other , Boulder, Colorado

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