VP of Marketing

Company: Creative Alignments
Location: Boulder
Posted on: September 15, 2020

Job Description:

This is off canvas menu widget area. To enable it add some widgets into Appearance – Widgets – Menu Section , and go to Customizer – Main menu to set the icon position.

Privacy Overview Good Karma isn’t just our name, it’s the inspiration for everything we do. Good Karma Foods is a leading allergen-friendly platform in the plant-based dairy category that has experienced rapid growth over the past several years. The products are highly differentiated, delivering a unique nutritional profile, neutral taste, and multiple “on-trend” reasons to purchase across the product line (Omega 3’s, plant- based protein, low in calories, sugars and carbs). All Good Karma products are vegan, non-GMO and free of major allergens. With strong revenue growth, a passionate consumer following, a solid distribution footprint, and highly supportive investors, the Company is poised to further accelerate growth. We are looking for candidates with a passion for the natural foods industry to join a very seasoned team of CPG and emerging brand experts to help us as we expand Good Karma and “inspire more goodness”.

What You Will Do:

The VP of Marketing is a key leadership position for the company and is accountable for Brand strategy and activation, driving company revenue, channel expansion (e-com), and new product innovation. As a key member of the Senior Leadership Team, this position requires a highly motivated individual with strong marketing / brand activation skills, interpersonal skills, general management, and the ability to partner with internal and external stakeholders. The ideal candidate must have a strong track record of success in building brands, unlocking consumer and channel growth opportunities, be passionate about working in an unstructured, team-oriented entrepreneurial environment with limited resources and be an inspiration to the team.

Build Brand equity, consumer engagement, and big ideas to drive continued transformative growth

Develop and execute annual marketing plans/programs to drive trial and penetration of the Brand

Build consumer and digital and influencer communities to drive Brand engagement and loyalty

Execute PR programs to drive Brand visibility and be the voice of the Brand

Partner closely and lead thinking of sales team to drive integrated marketing / sales commercialization plans in key customers and new channels. Lead the development and execution of retailer-specific opportunities.

Lead development and commercialization of new product projects in conjunction with the cross-functional team.

Be the chief insights officer for Good Karma, leading key marketing, sales and syndicated data analyses (syndicated sales performance, panel, etc.)

Develop and scale direct-to-consumer, e-com and alternate marketplace channels, including developing product strategy.

Develop and build capabilities of marketing and consumer response teams and facilitate further growth of the department.

Who You Are:  Minimum of 10+ years of experience in Brand/consumer products marketing roles including prior experience with BOTH big and entrepreneurial company experience (e.g. revenue under $30 million)

MBA strongly preferred

Prior leadership level experience building an emerging brand, working in entrepreneurial environments with constrained resources. Must be able to work fast and want to get “hands in the dirt”

Experience scaling direct-to-consumer and e-com platforms

A relentless passion to drive the business forward and achieve desired results

Possess key functional expertise across advertising, promotion, PR, digital marketing, market research, e-com, and innovation

Key leadership characteristics: leadership/drive for results, collaborative, flexible, strong communicator, entrepreneurial, ability to roll up sleeves, big idea thinker, integrity, passionate, energetic

Positive and enthusiastic. Hardworking, persistent, and dependable.

Candidate must be a proficient user in POWERPOINT, WORD, EXCEL, and SPINS/Nielsen

Keywords: Creative Alignments, Boulder , VP of Marketing, Other , Boulder, Colorado