The Division of Continuing Education and Professional Studies
(Continuing Education) seeks a full-time CRM and Marketing
Automation Specialist. The Division of Continuing Education extends
the resources of the University of Colorado at Boulder by providing
programming and learning opportunities to a wide range of
The CRM and Marketing Automation Specialist is primarily
responsible for CRM management and email marketing campaigns in
support of multiple areas of programming in Continuing Education's
portfolio. Reporting to the Assistant Director of Marketing, this
position also works in concert with other program managers
throughout the Division of Continuing Education.
The University of Colorado Boulder is committed to building a
culturally diverse community of faculty, staff, and students
dedicated to contributing to an inclusive campus environment. We
are an Equal Opportunity employer, including veterans and
individuals with disabilities.
Who We Are
The Mission of the Division of Continuing Education is to
provide quality, innovative lifelong learning opportunities to a
diverse student population by extending the educational resources
of the University of Colorado Boulder.
What Your Key Responsibilities Will Be
* In coordination with the Assistant Director of Marketing, lead
the marketing team's use of the University's various CRM tools to
support the achievement of recruitment and retention goals. *
Support recruitment processes through the design, development, and
implementation of CRM tools including form building, email
marketing, incoming communication organization, application
processes, and more. * Act as Continuing Education's CRM
specialist. Collaborate with other system users across the campus
and university to share knowledge and build consistency between
university departments. * Act as a liaison with program managers
and campus partners to provide tools, training, and support to help
meet program recruitment and marketing goals through the use of CRM
practices. * Be a flexible and creative problem solver to ensure
the marketing team meets their goals when systems and processes
threaten to hinder progress.
* Determine the appropriate/most effective communication
platform (i.e. Slate, Marketing Cloud/Salesforce) for distributing
communications based on program, audience, marketing goals, and
other institutional/administrative considerations. * Create and
implement comprehensive email marketing strategies. * Design email
templates within the CRM that adhere to university brand,
accessibility guidelines, and marketing practices. Work
collaboratively with the Communication Manager and other content
creators to produce engaging email messages that result in open and
click-through rates in line with industry standards. * Lead a QA
process that ensures messages are accurate, timely, and reach the
appropriate audience(s). Be forthcoming with content concerns and
maintain a high level of quality for all communications.
Reporting and Analysis
* Work with the Director and Assistant Director to determine
goals and tactics for measuring outcomes and analyze data, whether
the goals were met, and to assist in future campaign planning. *
Design, build and run CRM reports to generate data on the
effectiveness of advertising and email campaigns.
* Work collaboratively with the Communication Manager and other
content creators to produce engaging social media content. * Handle
tools to post social content in a timely and appropriate
What You Should Know
* This position is currently remote but will be expected to
return to campus.
What We Can Offer
* The hiring pay range is $56,000 - $65,000. * Candidates moving
to the area can be eligible for relocation.
The University of Colorado offers excellent benefits, including
medical, dental, retirement, paid time off, tuition benefit and ECO
Pass. The University of Colorado Boulder is one of the largest
employers in Boulder County and offers an inspiring higher
education environment. Learn more about the University of Colorado
Be Entrepreneurial. Be Strategic. Be Boulder.
What We Require
* Bachelor's degree in marketing, computer science, or related
field. * 3 years of diverse professional experience in areas
including: * Marketing strategy and execution. * Social media
management. * Experience planning and executing successful
communication campaigns through a CRM. * Email marketing. * Google
What You Will Need
* Verbal and written communication skills are needed,
specifically the ability to synthesize information in a clear and
concise manner. * Interpersonal, problem solving, and
organizational skills. * Ability to set and meet deadlines, track
project progress, and communicate scheduling challenges. *
Proficiency in MS Office Suite (Word, Excel, Publisher, PowerPoint,
Outlook). * Energetic self-starter who has the desire and ability
to work independently and as part of a team. * Attention to detail
and ability to work constructively with others to mitigate any
perceived data (or other) issues. * Experience with social content
publishing tools, like Hootsuite. * Experience writing HTML for
What We Would Like You To Have
* 4+ years of experience communicating with diverse audiences. *
Experience using the Slate CRM/application platform. * Enrollment
management experience. * Working understanding or experience
running digital advertising campaigns. * Experience working in an
academic environment, community organization, or non-profit. *
Familiarity with CU Boulder and/or the CU System.
To apply, please submit the following materials:
* A current resume. * A cover letter that specifically addresses
how your background and experience align with the requirements,
qualifications and responsibilities of the position.
You will not be asked to upload references at this time.
Please apply by April 29, 2021 for consideration.
Note: Application materials will not be accepted via email. For
consideration, applications must be submitted through CU Boulder
Posting Contact Information
Posting Contact Name: Boulder Campus Human Resources
Posting Contact Email: Recruiting@colorado.edu