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Digital Marketing Specialist (m/w/d

Company: HYPE Softwaretechnik GmbH
Location: Boulder
Posted on: May 3, 2021

Job Description:



HYPE Innovation is looking for a Digital Marketing Specialist to join our marketing team. The ideal candidate will play a crucial role in executing our paid ads strategy, driving high-performing initiatives to improve the return on our marketing investment and grow leads and revenue from digital campaigns and automated workflows . In this role, you will have full ownership of several marketing channels in order to maximize performance with your own budget. The ideal candidate will be a highly analytical , data-driven self-starter who enjoys devising hypotheses, creating test plans, and iterating based on data-backed insights. You enjoy creating reporting, dashboards, and analytical insights to the digital business on marketing channels, site funnel, and overall sales and profit growth .

Who we are

HYPE Innovation supports i dea and innovation managers with software and services to build and grow their innovation programs. Our software offers organizations dedicated products to drive innovation from early trend scouting to partner relationship management and idea generation all the way to innovation portfolio management . Our clients are the boots on the ground who turn everything upside down in their companies. They're the ones that continuously challenge the status quo. And we have the honor to work with them. We work with clients like Toyota, Mattel, ConocoPhillips, IDEO, Land O Lakes, Footlocker, UNICEF, and more.

We love working closely with our clients, and to do that, we've spread ourselves around the world. HYPE has offices and employees across the globe, with our European headquarters in Bonn, Germany. This job is currently remote, but once it is safe, we will offer a remote-hybrid option for you to work in our Boulder, Colorado office or at home . Because of that, we are looking for a candidate in the Boulder or Denver metro area but will consider a fully remote option for the right candidate.
In this role, you'll get to:
Analyze business data from our marketing and sales CRM and derive strategies for improved marketing automation and better targeting. Implement those strategies with the help of the team. Generate and communicate clear, compelling,and actionable insights.
Own SEO and data-driven online marketing. Optimize and expand existing marketing channels, as well as launch and test new ones. Take the lead in driving the most relevant English-speaking HYPE pages (website, landing pages, blog articles) to the top of SERPs. We will mutually agree on what are the keywords that we want to increase our ranking for. Oversee PPC campaigns, monitoring investment, and improving performance. Act as our HubSpot admin. Become Chief Prosecutor for copy that is not SEO-optimized. That means youll make sure that all copy website texts, items for download, blog articles etc., gets the right keywords to match its purpose for the buyers journey. You dont have to review all copy yourself, but you are in charge to push your colleagues to do it. Maintain a close collaboration (i.e., meet regularly) with social media and content colleagues for seamless and optimized production. Contribute to the HYPE Innovation blog (when applicable).
We're looking for someone who:
Has 2+ years of experience in B2B marketing (familiarity with B2B metrics preferred). Understands data analysis. Has proficiency in Excel (required): Pivot Tables, VLOOKUP, SUMIF formulas are your friends. Has hands-on expertise with Google Adwords and LinkedIn ads. Has comfortable in Hubspot (you understand how workflows work, how to change contact properties, build dashboards, reports). IsexperiencedwithSEObestpractices(bothon-page andtechnicalSEO)
Enjoys copywriting you will work closely with the content manager to optimize content. Typically makes decisions using rational arguments and data, rather than gut feeling. Has a collaborative mindset. Is a team player, but you dont need anyone to hold your hand. You dig yourself into a challenge, but if you need help, you ask for it before it is too late. Is ready to work in an international environment. You like working with different cultures, and you're flexible with having an online meeting before regular work hours (within reasonable limits, of course). Is ready to travel once it's safe again (national and international) if the need occurs. While traveling is not a regular activity for this position, you will have the opportunity to visit your German colleagues if you'd like.
Why HYPE?
We work at the forefront of digital transformation; our clients are the ones who make this worldwide change happen. We serve a global market; HYPE serves clients internationally, and all employees enjoy the cosmopolitan flair that it brings. HYPE is not a startup anymore, but not an enterprise either; it brings together the best of both worlds: We still know most colleagues personally, decisions can be made quickly, and the company is able to adjust to new market situations. But we are not scourged by venture capitalists and uncertain whether our business will actually become a success in the end, we are already there. Also, there are clear structures and opportunities to make a career, not just to have a job. There are plenty of business challenges and you will enjoy a high degree of freedom to solve them; over the past years, we have developed a pretty good understanding of inbound marketing. However, we are far from being done. Removing gut feeling and creating a fully data-driven marketing machine is the goal. As HYPEs digital marketer, you take a green-field approach: While you build on whats been established so far, it is your mission to evolve general SEO practices and drive our marketing automation to the next level. And youll get all the freedom and support you need, and yours will be the fame when we succeed. Hey, that rhymes. As the HQ is based in Germany, you have the opportunity, not the duty, to travel. If there is a business reason, you can come over for the job and add vacation days to travel Europe. HYPE's company culture is extremely inclusive and family-like. Among the various teams within HYPE, the marketing team is particularly close with each other. Through our chat app, we are closely connected and exchange fun stuff beyond working hours.
We are HubSpot fanatics and strongly agree with the message they include on all their job listings: "We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you."

HYPE is committed to the principle of equal opportunity for all individuals. We do not discriminate based on race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, or any other status protected by law.
20 days of PTO

Flexible work hours and remote work days

We love families work-life balance is key to us

Learn & grow - we'll invest in you

Get in touch!

Send your cover letter and resume to jobs@hypeinnovation.com . Please put the job title in the subject line and include your salary expectations and when you are available to start.

Daniel from our HR department is your first point of contact.

As an equal opportunity employer, we do not discriminate in recruitment, selection, compensation, or any other employment-related activity with respect to a person's race, color, nationality, religious belief or affiliation, sex, age, ethnic or national origin, marital or family status, sexual orientation, gender identity or activity or current or past disability.

What's next after you apply?
Step 1 - Interview

If your background is a match for the role, we'll set up a phone or video interview with 1-2 people. We want to get to know the real you, so be yourself and ask questions! We're happy to give you insights into your future role and HYPE as a company.

Step 2 - Meet the team

If you continue through the process, you'll meet the rest of the team and see how we work together. We want to make sure you have a solid basis for your decision to join the HYPE family.

We make software that helps companies connect people with ideas, to drive innovation and transformation forward.


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Keywords: HYPE Softwaretechnik GmbH, Boulder , Digital Marketing Specialist (m/w/d, Other , Boulder, Colorado

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