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Principal Field Marketing Specialist - Pulse Oximetry

Company: Medtronic
Location: Boulder
Posted on: May 3, 2021

Job Description:

Principal Field Marketing Specialist - Pulse Oximetry Location: Boulder, Colorado, United States Requisition #: 210008IN Post Date: Apr 02, 2021Careers that Change LivesOur Medical Surgical Portfolio enables earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less-invasive solutions.The Patient Monitoring business includes technologies that provide insights and intelligence to help clinicians reduce dangerous and costly patient complications in acute care. The role of marketing has never been more central to the growth for Medtronic. We value marketers with strong Customer and market insights, which are foundational to our ability to respond to customer needs. Value proposition, content, and messagingexpertise are critical to drive customer engagement and acceptance. Broadening the perception of what Medtronic can deliveris vital to the growth of our new technologies and services. We strive for an integrated, seamless experienceto meet our customer expectations and demands. ThePrincipal Field Marketing Specialist-Pulse Oximetryis a field-based extension of the Global Marketing Organization. The Field Marketer aligns with internal and external stakeholders to execute and accelerate meaningful outcomes for strategic organizational initiatives related to market penetration and share for their assigned categories and geography.A Day in the LifeResponsibilities may include the following and other duties may be assigned: + Work closely with marketing, commercial, and Research and Medical Affairs teams to develop strategies and implement tactics formarket development and/or share gainat the account level and to support execution of activities such as regional tradeshows, peer-to-peer events, and fellows and hands-on courses + Implement regional segmentation strategies and developregional targetingto identify, prioritize and capture new opportunities for field sales and account-based marketing + Work closely with Sales Leaders and their teams totransfer knowledge and best practicesto accelerate core technology adoption in the US + Fosterstrong relationshipswith customers, society partners, and Key Opinion Leaders + Monitorcompetitor activityand develop deepcustomer insights, serving as the primary communication conduit to internal teams to inform strategies and initiatives + In partnership with Global Integrated Marketing,create assetsthat support sales and drive product adoption and utilization + Leverage global marketing campaigns effectively and develop and deployregional marketing campaignscustomized to key accounts, customers and decisionmakers + In partnership with Global Integrated Marketing, develop and executeaccount-baseddemand generation programsfor existing and pipeline products, leveraging digital and traditional marketing tactics such as account-based advertising, email campaigns, social media activity, and direct mail + Monitormetricsto ensure achievement of business objectives and provide regular performance summaries of activities and their effectiveness + Contribute to thestrategic planningprocess, ensuring alignment with the global marketing plan and strategy and US business prioritiesMust Have: Minimum Requirements+ Bachelors degree required + Minimum of 7 years ofexperience in sales or marketing for products in highly competitive, saturated marketsor an advanced degree with a minimum of 5 years relevant experience.Nice to Have+ Experience managing large projects or processes that achieve outcomes for strategic organizational initiatives + Ability to build rapport and credibility with customers, field sales, and internal partners + Self-motivation and autonomy, taking ownership of the work without prompting to drive productivity and results with limited oversight from managerAbout MedtronicTogether, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Lets work together to address universal healthcare needs and improve patients lives. Help us shape the future. Physical Job Requirements The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America) It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

Keywords: Medtronic, Boulder , Principal Field Marketing Specialist - Pulse Oximetry, Other , Boulder, Colorado

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