Senior Director, Marketing Operations

Company: Billtrust
Location: Boulder
Posted on: June 9, 2021

Job Description:

What You'll Do:Billtrust is looking for a Senior Director of Marketing Operations reporting directly into the Head of Marketing and be part of the marketing leadership team. This role will be responsible for leading marketing planning and strategy across all marketing teams, targeting and segmentation at account and persona level to enable campaign execution, managing the marketing budget, continuous advancement of revenue engine metrics, operating and optimizing the marketing technology stackThe ideal candidate should possess a unique blend of marketing strategy and operations acumen, leadership, agility, and communication skills. This individual must have a passion for people management, data, metrics and reporting, with an eye for operational efficiency and scalability.Attract, develop and retain top notch talent for the marketing operations team. Be an active member of the marketing leadership team to further grow the marketing function.Execute Targeting and Segmentation across enterprise and mid-market segments and persona level across prospects and existing customers. Provide highest quality prospect lists to demand generation campaign team Maintain database health.Operate Digital Campaigns through martech stack within agreed timelines and budgets.Develop and provide measurement of campaign and overall marketing investment impact from prospecting all the way through to the actual booking of new/incremental revenueProvide actionable insights to help shorten sales cycles, increase conversion, optimize campaign spend and ultimately grow revenue overall.Facilitate marketing planning and strategy development process across the marketing team.Manage quarterly budgeting and forecasting. Enabling the entire marketing team to achieve financial objectives and KPIs. Including vendor management and optimization.Drive market opportunity, penetration and competitive footprint heatmaps across prospects and current customers decide on strategic segments together with sales to enable prioritization of sales and marketing tactics. Partnering with product marketing team for additional research.Optimize, innovate and drive efficiencies across marketing technology portfolio applying an experiment, measure and fail fast mindset. Drive alignment across talent, processes and tools providing equal attention to all three pillars. Experience with ABM, Inbound Marketing, 3 rd party databases, event technology, web analytics and sales enablement technologies are required.Act as a custodian of Billtrust's customer experience ensuring prospects and customers receive the right amount of messaging. Including compliance with data and privacy regulations.Provide Insights from Win/Loss and Competitive Research the team operates qualitative and quantitative research against closed opportunities and executes ongoing competitive research.Lead and execute marketing rhythm of business (ROB) ; including weekly all hands team meeting & marketing leadership meeting, monthly alignment and performance tracking meetings with critical internal stakeholders and quarterly business reviews (QBR) with senior leadership team.Target Base Compensation: $149,000.00 - $196,000.00Please note that the compensation information that follows is a good faith estimate for Colorado-based hires only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. Billtrust intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. We encourage you to apply and speak with our Talent Acquisition team to learn more about the total compensation package.What You'll Bring to the Team:Top notch people management skills in geographically dispersed team10+ years marketing experience in marketing, including 5 years B2BStrategy consultancy and/or digital marketing agency experience is preferredProven success in operating targeting and segmentation within enterprise and midmarketExperience orchestrating ABM and sophisticated, multi-channel revenue generation programs.Deep understanding of marketing automation, CRM, and knowledge of the technology landscape.Early career hands-on experience with a leading marketing automation platform preferredExperience with data security and privacy regulations (i.e. CAN-SPAM, GDPR)Bachelor's degree in business or marketing, MBA strongly preferredWhat You'll Get:Benefits: medical, dental, vision, 401(k) with company match, short-term and long-term disability, flexible spending accounts, HSA, and life, cancer, and AD&D insurance.Equity: So that every employee is a shareholder and is aligned on building our company's value.Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge.Sabbatical: A paid leave to reward longevity and commitment to Billtrust.Paid Parental Leave: To promote parent-child bonding and increase gender equity at home and in the workplace.Opportunities for Growth: Professional development can take many shapes. From ERGs like Women in Tech and DE&I, to Mentor-Mentee, Leadership, and High-Potential Programs, we foster an environment where all employees can grow.Recognition: From Billtrust Bucks and Gongings to Culture Champion and Founders Awards, our employees are recognized for hard work and outcomes achieved.Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.A Culture that Lives its Values: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day.Who We Are:Billtrust is the best-in-class provider of Payment Cycle Management and accounts receivable solutions, helping businesses accelerate Order-to-Cash. We provide a flexible, automated, cloud-based product portfolio that meets diverse buyer requirements and speeds cash application through tailored invoice delivery, secure multi-channel payment enablement, and intelligent matching and payment posting. Our platforms process $50B+ annually and help companies like Kraft Foods, New Balance Athletics and Ferguson Enterprises get paid faster and more efficiently.For the past 19 years, we have achieved remarkable success with year-over-year growth and we attribute that growth to our people and culture. We encourage employees to have autonomy, think creatively, share ideas - even with our CEO - and to challenge the status quo every day without a lot of red tape. Associated topics: ad, analyst, cmo, event, facebook, newspaper, relation, relationship, solicitation, university relationship

Keywords: Billtrust, Boulder , Senior Director, Marketing Operations, Other , Boulder, Colorado