Global Marketing Director

Company: Spectralink
Location: Boulder
Posted on: June 9, 2021

Job Description:

DescriptionDirector of Global MarketingSpectralink provides best-in-class enterprise wireless communication solutions that enable mobile workers like nurses, warehouse staff and big store sales associates to do their job better than ever. As the global leader in purpose-built wireless communications, we've deployed over 3 million devices to customers around the world. Our dedication to listening and understanding the needs of the customer is the foundation of our business. We use this expertise every day to build the right solutions for mobile workers. Headquartered in Boulder, Colorado with offices in the U.K. and Denmark, we are one global company with a common vision and mission to provide the best possible enterprise mobile experience for our customers. We are looking for a Marketing Director to be in charge of the organization's marketing ventures. This primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a "voice" that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. They will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. We are seeking an ambitious and driven individual who is interested in making a strong impact, and attaining significant growth within the organization.The goal is to increase the company's market share and maximize revenues in order to thrive against competitors. The individual will develop and execute modern marketing tactics to strengthen our brand, enable sales and channel partners, drive demand for net new customer acquisition and installed base upsell / cross sell. The Director of Global Marketing will play a key role in driving effectiveness of the sales team through the delivery of a robust pipeline of SQLs.Specific responsibilities include:Translate product positioning and financial value propositions into compelling marketing messages to internal and external audiences.Drive change as we evolve the marketing mix spend: PR / AR, Events, and awareness marketing to digital demand gen marketing.Responsible for team management, owning Product Marketing, Brand Marketing, Social Marketing, and regional Channel Marketing.Marketing department budget management.Improving market share and revenue levels for key market segments through focused market segment development and penetration.Establish industry mindshare leadership to improve social network, media coverage, and obtain stronger portfolio and business ratings within analyst reports.Drive lead generation and conversion by helping customers find Spectralink products as a solution for their needs, utilizing innovative content creation, digital media and social media marketing.Drive market awareness and generate opportunities through social, PR relations, editorials, whitepapers, tradeshows/conferences, customer seminars.Planning and implementation of digital marketing campaigns utilizing tactics including drip/nurture programs, search engine marketing, online advertising and other lead and demand generation activities.Measuring and reporting on the performance of all digital marketing campaigns.Maintain a data-driven approach through continual experimentation and optimization (a/b testing, etc.) to maximize overall results.Provide competitive analysis, market share and positioning to all customer facing teams.Understand and communicate emerging trends and market opportunities and create penetration strategies to leverage when appropriate.Qualifications7 - 10 years' experience in a senior Marketing operations role. Bachelor's Degree required. MBA a plus.Requires strong background in demand generation.Experience recruiting and managing teams in multiple geographies.Solid experience managing PR and/or communications.Experience in a B2B, enterprise focused company, preferably a start-up or turn around company. Prefer high tech hardware experience, but not required.Understanding of a multi-channel sales go to market model; Two Tier [ Distributor to VAR] and also direct to end customer.Content marketing experience in a high tech B2B environment. Understanding of the role of content and ability to recommend and manage appropriate content that maps to the purchase decision funnel.Experience working in fluid environments characterized by evolving roles, and able to support, and drive clarity of responsibilities based on growing business fortable working as both a player / coach - owning individual contributor program deliverables as well as team management.Experience managing 3rd party vendors, agencies and contractors. Experience with RFP to decision processes when selecting outside firms. Strong list of Colorado front range marketing services resources [ contractors, agencies, etc. ] preferred.Proficiency in digital marketing, and strong CRM experience. Experience with and Pardot highly desirable.Strong writing and editing skills with a data driven mindset. Must have the ability to analyze metrics and data and respond accordingly.

Keywords: Spectralink, Boulder , Global Marketing Director, Other , Boulder, Colorado