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Product Marketing Market Expansion

Company: Emerson Electric Co
Location: Boulder
Posted on: June 9, 2021

Job Description:

Primary Objective of Position: Provide strategic and tactical leadership for white space market identification, research, and product development pertinent to the Micro Motion Sensor portfolio. Under minimal direction, responsible for prioritizing white space research initiatives, providing early requirements and market guidance to technology and R&D teams, and owning projects through the product development stages. Deliver marketing, channel, and operational strategy that will expand Micro Motions accessible market. Additionally, accountable for product ownership and marketing initiatives for established or in-work products targeting Food & Beverage, Life Sciences and Alternative Fuels market segments. Primary Job Responsibilities: Ownership of white space market research, including third-party (vendor) relationship management, research budget management, cross-functional requirements development, and supporting product development cycle. Organize and execute customer research studies, interviews, research reports, and consolidated learnings. Champion incremental business opportunities in industry and markets beyond Micro Motions core business segments. Contribution to sensor roadmap, including an outline of key strategies, appraisal of different business opportunities, and prioritized one-year, near-term, and long-term action plan regarding industry expansion. Drive alignment between Marketing roadmap and Engineering R&D initiatives. Build cross-functional and cross-Business Unit relationships to consider alignment with holistic Emerson portfolio objectives. Develop and execute strategies for maximizing Sales Channel and Operations effectiveness in relation to proposed new product development. Utilize a comprehensive buy, build, or partner analysis to propose optimal go-to-market strategy for new business opportunities. Integrate painted door test and other agile market analysis techniques to substantiate prioritization of initiatives and expedite time-to-market. Accountable for Product Marketing ownership of establish Coriolis products in assigned market segment (e.g. F&B, LS, Alt Fuels).

Keywords: Emerson Electric Co, Boulder , Product Marketing Market Expansion, Other , Boulder, Colorado

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