Sales And Marketing Associate

Company: Aston Carter
Location: Boulder
Posted on: September 19, 2022

Job Description:

Description:Working with internal teams to drive lead generation and provide company information to the markets--- Implementing email marketing strategy and the execution of campaigns from template development to audience segmentation, scheduling, testing, and reporting --- Creating regular marketing reports detailing Boulder iQ's status in email campaigns, on lead generation, and through Google and LinkedIn Analytics, as well as metrics and KPIs related to performance --- Sending emails, sending LinkedIn messages, and placing phone calls to prospective customers in order to qualify their interests and direct them to the appropriate next step --- Coordinating MedTech tradeshow/conference attendance and reaching out to attendees/exhibitors about potential business opportunities --- Attending local Colorado tradeshows/conventions as part of the Boulder iQ team--- Performing day-to-day lifecycle marketing activities such as campaign set-up, segmentation, scheduling, QA testing, tagging and deployment of one-time, recurring, triggered and nurture campaigns --- Building marketing automation assets including emails, landing pages, nurture programs, and advertisements --- Troubleshooting technical issues related to HTML templates, list segmentation, automation flows, forms and all other aspects associated with email and campaign execution, making changes to enhance campaign performance and improve ROI --- Manage Salesforce contact database and YesWare email campaign deployment, including utilization of built-in features and coordination with sales operations to maintain integration with Salesforce and other software applications --- Coordinating with our Webmaster to manage Website Social Media Responsibilities Include: --- Development of high-quality content across our corporate social media accounts, using both internally and externally produced media --- Monitor, manage and moderate social media interactions across platforms to grow audience and drive connections with our target audience and accounts --- Collaboration with management to create schedule and promote content through organic social posting and advertising --- Management of LinkedIn campaigns and oversight of other social advertising campaigns (which may be executed by an outside agency) with a focus on generating qualified leads and nurturing potential clients --- Analysis, reporting and optimization of paid and organic social media campaigns to improve KPIs and drive SQL creation for the organization: --- Maintenance of company SalesForce.com database. --- Email and social media promotion of the company and our executives --- Managing CEO's email marketing efforts --- Managing Advertising EffortsAdministrative component - email - update active leads, communication on pipeline - jim/larry handle salecatelogign, collectings data, contact dtabase up to date, input peoplee into database weekly meeting of opportunities - up date, present to the team and update after presentationmeasures of success: - linkedin campaign response number- press release- how many clicks increase/decrease(gather data and produce a report) Qualifications:6 months- 2 years of experience in marketing and sales strategy Experience in Excel, Office, LinkedIn, PowerPointSalesforce- knowledge of salesforce email blast - yes ware type softwares Knowledge of social media platforms education isn't as big of a deal as capabilities


About Aston Carter:
Please Note: Scammers are posing as Aston Carter. We'll never contact you via Gmail, Telegram, or WhatsApp and we'll never solicit money from you.
At Aston Carter, we're dedicated to expanding career opportunities for the skilled professionals who power our business. Our success is driven by the talented, motivated people who join our team across a range of positions - from recruiting, sales and delivery to corporate roles. As part of our team, employees have the opportunity for long-term career success, where hard work is rewarded and the potential for growth is limitless.
Established in 1997, Aston Carter is a leading staffing and consulting firm, providing high-caliber talent and premium services to more than 7,000 companies across North America. Spanning four continents and more than 200 offices, we extend our clients' capabilities by seeking solvers and delivering solutions to address today's workforce challenges. For organizations looking for innovative solutions shaped by critical-thinking professionals, visit Aston Carter is a company within Allegis Group, a global leader in talent solutions.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888-237-6835 or email for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.

Keywords: Aston Carter, Boulder , Sales And Marketing Associate, Other , Boulder, Colorado